<h2>Learning Goal/Objective</h2>
<blockquote>
<p><em>- What do we need to learn?</em><br>
<em>- What is our riskiest assumption?</em><br>
<em>- What is our one priority?</em><br>
<em>e.g. "To understand the homepage messaging and design theme that drives the most conversions to activated users"</em></p>
</blockquote>
<p>To understand what communication channels and documentation material work best to activate traders to be aware of and try out the DAO.</p>
<h2>Hypothesis</h2>
<blockquote>
<p><em>- Is it Relevant to the learning goal?</em><br>
<em>- Is it falsifiable and specific?</em><br>
<em>- Is it causal? e.g. if X then Y.</em><br>
<em>e.g. "If the experiment is successful, I predict that we will create 250 new downloads per week because of a +7% increase in the View > Download conversion rate."</em></p>
</blockquote>
<p>If the experiment is successful, we predict that 10% of our monthly active traders (1,000 of 10,000) will purchase BSQ token on the DAO launch.</p>
<h2>Experiment Design</h2>
<blockquote>
<p><em>- Is it Specific?</em><br>
<em>- Is it Achievable?</em><br>
<em>- How will you collect the data?</em><br>
By communicating via different channels and creating educational material we want to engage and educate existing contributors. We are going to collect the data by looking at the webpage/doc opens that have the desktop-client as referral. After the launch date we'll look at the number of trades per month.</p>
</blockquote>
<h2>Resource Estimation and Probability</h2>
<blockquote>
<p><em>- How much development effort is required?</em><br>
<em>- How much people are required to run this experiment?</em><br>
<em>- How is the Probability of this experiment to succeed? Low -20%, Medium - 50%of High - 80%</em><br>
Development effort is low (some in-app screens), effort for creating marketing material is High.<br>
The probability of success for this experiment is Medium.</p>
</blockquote>
<h2>Results</h2>
<blockquote>
<p><em>- What happened?</em><br>
<em>- Did we succeed or fail?</em><br>
<em>- What data did we collect?</em><br>
<em>- Anything unexpected?</em><br>
<em>- How close have we been to our prediction?</em><br>
<em>- Why did we see the result that we did?</em></p>
</blockquote>
<h2>Learnings</h2>
<blockquote>
<p><em>-What did we learn by running this experiment?</em></p>
</blockquote>
<h2>Action Items</h2>
<blockquote>
<p><em>- Another experiment for this goal?</em><br>
<em>- How do we progress from here on?</em></p>
</blockquote>

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