<p><b>@m52go</b> requested changes on this pull request.</p>

<p>Thanks for this—seems like low-hanging fruit to improve site traffic and perhaps downloads.</p>
<p>Some of my comments might be subjective, but I would say that such unclear things are better left unspecified/omitted.</p><hr>

<p>In <a href="https://github.com/bisq-network/bisq-website/pull/290#discussion_r350342104">_layouts/default.html</a>:</p>
<pre style='color:#555'>> @@ -63,6 +63,60 @@
         <script defer src="/js/bootstrap.min.js"></script>
         <script defer src="/js/scripts.js"></script>
 
+        <!-- Schema.org JSON-LD Markup for Search Engine Optimization -->
+        <script type='application/ld+json'>
+        {
+            "@context": "https://schema.org/",
+            "@type": "SoftwareApplication",
+            "applicationCategory": "FinanceApplication",
+            "name": "Bisq",
+            "image": "https://bisq.network/images/bisq-logo.svg",
+            "availableOnDevice": [
</pre>
<p>Bisq isn't available on mobile devices right now...just desktop. There is a notifications app, but I don't think it's right to classify that as Bisq "being available" on those platforms.</p>

<hr>

<p>In <a href="https://github.com/bisq-network/bisq-website/pull/290#discussion_r350342779">_layouts/default.html</a>:</p>
<pre style='color:#555'>> @@ -63,6 +63,60 @@
         <script defer src="/js/bootstrap.min.js"></script>
         <script defer src="/js/scripts.js"></script>
 
+        <!-- Schema.org JSON-LD Markup for Search Engine Optimization -->
+        <script type='application/ld+json'>
+        {
+            "@context": "https://schema.org/",
+            "@type": "SoftwareApplication",
+            "applicationCategory": "FinanceApplication",
+            "name": "Bisq",
+            "image": "https://bisq.network/images/bisq-logo.svg",
+            "availableOnDevice": [
+                "Desktop",
+                "Smartphone",
+                "Tablet"
+            ],
+            "author": {
+            "@type": "Organization",
</pre>
<p>The Bisq DAO isn't really an organization...it's just a loose group of individuals who contribute to the software. I would prefer to see this <code>author</code> attribute removed, even if it comes at the expense of some clicks, since it's a legal grey area.</p>

<hr>

<p>In <a href="https://github.com/bisq-network/bisq-website/pull/290#discussion_r350342821">_layouts/default.html</a>:</p>
<pre style='color:#555'>> +            "name": "Bisq Decentralized Autonomous Organization",
+            "sameAs": [
+                "https://github.com/bisq-network",
+                "https://twitter.com/bisq_network",
+                "https://www.youtube.com/c/bisq-network",
+                "https://bisq.network/slack-invite",
+                "https://bisq.community/",
+                "https://lists.bisq.network/listinfo/bisq-contrib",
+                "https://webchat.freenode.net/?channels=bisq",
+                "https://www.reddit.com/r/bisq",
+                "https://keybase.io/team/bisq"
+                 ]
+            },
+            "downloadUrl": "https://bisq.network/downloads/",
+            "fileSize": "180MB",
+            "operatingSystem": [
</pre>
<p>See above comment—iOS and Android should be removed.</p>

<hr>

<p>In <a href="https://github.com/bisq-network/bisq-website/pull/290#discussion_r350342871">_layouts/default.html</a>:</p>
<pre style='color:#555'>> +                "https://keybase.io/team/bisq"
+                 ]
+            },
+            "downloadUrl": "https://bisq.network/downloads/",
+            "fileSize": "180MB",
+            "operatingSystem": [
+                "Windows",
+                "Linux",
+                "OSX",
+                "iOs",
+                "Android"
+            ],
+            "releaseNotes": "https://github.com/bisq-network/bisq/releases",
+            "screenshot": "https://bisq.network/images/bisq_screen0.svg",
+            "softwareVersion": "{{ site.client_version }}",
+            "aggregateRating": {
</pre>
<p>Where's this rating data from? If it's a placeholder/dummy data then I think it's better to omit it.</p>

<hr>

<p>In <a href="https://github.com/bisq-network/bisq-website/pull/290#discussion_r350342923">_layouts/default.html</a>:</p>
<pre style='color:#555'>> +            "operatingSystem": [
+                "Windows",
+                "Linux",
+                "OSX",
+                "iOs",
+                "Android"
+            ],
+            "releaseNotes": "https://github.com/bisq-network/bisq/releases",
+            "screenshot": "https://bisq.network/images/bisq_screen0.svg",
+            "softwareVersion": "{{ site.client_version }}",
+            "aggregateRating": {
+            "@type": "AggregateRating",
+            "ratingValue": "5",
+            "ratingCount": "20"
+          },
+          "offers": {
</pre>
<p>Bisq itself doesn't exchange bitcoin, so I think it's better to omit this too.</p>

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