<p>Posting my results here.</p>
<p>I still get the smartscreen dialog, although it does show you as the publisher:<br>
<a target="_blank" rel="noopener noreferrer" href="https://user-images.githubusercontent.com/603793/70599952-551ffb80-1ba3-11ea-86de-4e9ae8f0438c.png"><img src="https://user-images.githubusercontent.com/603793/70599952-551ffb80-1ba3-11ea-86de-4e9ae8f0438c.png" alt="image" style="max-width:100%;"></a></p>
<p>As mentioned <a href="https://blogs.msdn.microsoft.com/vsnetsetup/2013/01/09/windows-smartscreen-prevented-an-unrecognized-app-from-running-running-this-app-might-put-your-pc-at-risk" rel="nofollow">here</a>:</p>
<blockquote>
<p>the SmartScreen will continue to warn about the application until the certificate develops a reputation. But it would display a valid publisher name instead of unknown publisher.</p>
</blockquote>
<blockquote>
<p>Although not required, programs signed by an EV code signing certificate* can immediately establish reputation with SmartScreen reputation services even if no prior reputation exists for that file or publisher. EV code signing certificates also have a unique identifier which makes it easier to maintain reputation across certificate renewals.</p>
</blockquote>
<p>I am not sure if the EV certificate is worth the hassle, nor am I sure how long it would take to develop reputation with the standard certificate.</p>

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