[bisq-network/proposals] Launch initiative to educate users about the DAO (#56)

[Simon Manka]

Excellent overview. To help with this, I think we need to have a specific target audience (profiles of the readers) for the blog posts. It will help determine the structure of the 3-5 posts and what to include in each one.  Should they be progressive, gaining in complexity as a 5 blog post series? Should they stand alone? Determining who exactly we think the target reader is and why they are reading it will be important and will help us quickly decide all that, and eliminate wasted time and indecision. From a marketing perspective this will help determine where to share the posts etc. as well.

Goals are another key item- I fully support the goal of revamping the email list. However, that should have a few more goals attached to it as far as reach and purpose. A monthly email keeping subscribers updated on Bisq is good, but there are other outcomes that could be important to Bisq which could be helped by a robust email list. For example, driving some viewers to the blog would be good, particularly for new email list subscribers as they may not know much about Bisq and want to learn more. An initial drip of these blog posts via email to new members of the Bisq community could go a long way in making sure those new members and curious people are educated on the platform and don't just fade off into the ether because they just didn't understand it. Thats why we're writing the blog posts and we can use that tool (the blog post explainers) to address that issue.

We should also consider having some moderate goals around how many people we want the monthly email to reach and what is the result we want to have with those emails. In my example in the prior paragraph it's clear we want to help new users find the blog posts which can explain Bisq and answer many questions they might have, but thats one example. Having updates delivered via email is great, but there will be other goals that come up in the future that are important to Bisq that can be met by the email list. Used appropriately, the email list will be an excellent way to have important calls to action seen by the right people. You may have some important calls to action right now i'm not aware of and the email list would be a good distribution method to have those items accomplished. Additionally It would be good to prompt people to subscribe to the email list in a few different places (website etc.) as well because that will be important to Bisq later when marketing becomes more of a priority.

If a non marketing goal is to preserve the leadership team's time by preventing DRY (don't repeat yourself) with media outlets, a media specific kit might be a good option. That kit should likely be updated periodically with roadmap updates, big wins, stats on the growing user base etc. The media is a different consumer of information than a prospective Bisq user, and as such will have different goals for reading it based on what they plan on doing with the information. They of course will need to understand how Bisq works, but they will likely be interested in the future of the project, perhaps the team, and certainly number of users and volume. So a static blog article can only achieve one of those goals-- explaining how it all works and what it's purpose is. It would fail at the goal of providing user statistics etc which the media may be interested in, and they would still reach out to the Bisq team for time/comment as it doesn't hit those goals. 

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