[bisq-network/growth] Implement smarter content strategy (#171)

Steve Jain notifications at github.com
Sun Dec 22 02:47:05 UTC 2019


We generate a healthy amount of meaty content that almost no one watches. 

But it has a redeeming quality. In [Gary Vaynerchuk's lingo](https://www.youtube.com/watch?v=IwRfUJFpU3E), it's perfect "pillar" content (growth/strategy calls, podcasts, event talks, etc) for generating "micro" content for tweets and other shorter-form mediums.

**This is a huge missing element of Bisq's approach to publicity.** Clever slogans and meming are not a marketing strategy...they're tools to be used as part of a broader content strategy.

We should make smarter use of the content we already produce and multiply its utility in order to get Bisq more regular presence in the Bitcoin community and spark word-of-mouth, which is the strongest kind of publicity out there.

For example, one conference talk should result in at least 10-15 short videos posted on YouTube and Twitter, maybe 10-15 quote pictures, 2-3 adjacent blog posts, and maybe more. One growth call could result in a number of similar pieces too. And they're almost free! Meaning much of the creative initiative will already have been done...the remaining work is video editing, photo editing, etc.

Not only will this give us a higher volume of content to post (i.e., increasing presence and mindshare in the community), but we'll also learn more about what our followers care about (based on engagement), and be able to produce more content that addresses those specific topics.

Right now we just tweet/post a single link to a mammoth 1-hour call and call it quits. That's a huge amount of wasted potential.

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