[bisq-network/growth] Create DAO landing page (#99)

Steve Jain notifications at github.com
Fri Feb 8 00:35:19 UTC 2019


I've shuffled some pieces around to ease into detail rather than forcing it all at the top. I purposely put _What_ before _Why_ to fit Blockstream's approach...does this work better?

Graphics not from Pedro are just rough ideas from me, not serious suggestions.

@pedromvpg graphics feedback:

* for the one showing the difference in BSQ and BTC trade fees, what do you think about something that says "Bisq trading fees" with a bold "90% off" badge? Or something like that. The graph seems like overkill to me to convey a rather simple idea.

*  for the voting one, what do you think about replacing the BSQ nodes with "Vote" text? That way it's just about P2P voting...proposals and votes. I know what you're trying to convey by including BSQ there, but I think for newcomers it might be confusing to see random quantities of a token mixed with proposals.

Text for this mock-up is collapsed at the bottom.

![screenshot from 2019-02-07 18-40-08-touched](https://user-images.githubusercontent.com/735155/52450485-31b29d00-2b09-11e9-84ae-912748924529.png)
![screenshot from 2019-02-07 18-40-16-touched](https://user-images.githubusercontent.com/735155/52450607-c9b08680-2b09-11e9-9e9a-d160efffb245.png)
![screenshot from 2019-02-07 18-40-35-touched](https://user-images.githubusercontent.com/735155/52451982-485bf280-2b0f-11e9-99f5-8f2581e3e966.png)
![screenshot from 2019-02-07 18-40-43-touched](https://user-images.githubusercontent.com/735155/52450806-96bac280-2b0a-11e9-964a-55ab05c6d997.png)
![screenshot from 2019-02-07 18-41-03-touched](https://user-images.githubusercontent.com/735155/52450935-15176480-2b0b-11e9-97d6-e4c7932554e3.png)
![screenshot from 2019-02-07 18-41-15](https://user-images.githubusercontent.com/735155/52450362-a6390c00-2b08-11e9-8321-19ad57706356.png)

<details>
  <summary>expand for text content of the screenshots above</summary>
  
# The Bisq DAO
### Bitcoin-style governance to make Bisq as unstoppable as Bitcoin itself.

---

## WHAT IS THE BISQ DAO?

The Bisq DAO enables Bisq to manage funding and decision-making without the confines of a corporation or other legal entity, keeping Bisq stateless & sovereign.

---

## WHAT THE BISQ DAO IS NOT

The Bisq DAO is NOT a tool to raise capital.

Bisq already makes revenue from trading fees. The Bisq DAO (and BSQ token) merely change the distribution of those trading fees.

Right now, they only go to arbitrators. With the DAO, they can be distributed to all project contributors, on merit, without any central authorities.

---

## Benefits

### Traders: Save Money

When the DAO is live, you'll be able to pay trading fees with BSQ.

* Save money by paying trading fees in BSQ instead of BTC
* Support the continuous development of Bisq by buying BSQ from contributors
* You can still pay trading fees with plain BTC if you like (but you'll miss out on the hefty discount of BSQ)

---

### Contributors: Earn Money

When the DAO is live, you'll earn BSQ for your work.

* Do valuable work, request compensation, receive BSQ
* Sell BSQ to traders to get paid
* Vote on compensation requests of other contributors
* Do more work, help grow the network, and do it all again!

---

## WHY?

Bisq trading is currently decentralized, but its funding and decision-making is not.

It is critical that Bisq be resistant to censorship, and the trade protocol and P2P network achieve this—for traders.

What about Bisq's developers? Project decision-making and funding is still centralized, and this creates vulnerabilities.

---

## HOW DOES IT WORK?

The Bisq DAO has 2 primary purposes: decision-making and funding.

### BISQ DAO DECISION-MAKING

With no CEO or central leadership team, DAO voting (social consensus) is what determines Bisq's project strategy.

Bisq stakeholders—traders and contributors—vote on proposals to determine Bisq strategy, compensation, and other policy.

This gives Bisq's users (like you!) influence in the direction of the project. Want to change the trade protocol? Adjust fees? Make a proposal. Voting takes place right in Bisq every month.

### BISQ DAO FUNDING

With no financial accounts to hold revenue, the BSQ token is what distributes value from traders to contributors.

BSQ is colored bitcoin that contributors earn for their work on the Bisq project. Contributors sell BSQ to traders for BTC, which traders redeem for lower trading fees.

The BSQ token does NOT raise capital. It's merely a tool to redirect trading fees (that currently all go to one place) to all Bisq contributors without any central party to collect them first.

---

The Bisq DAO implements the core values of Bitcoin into a human organization to deliver a decentralized, permissionless, sovereign, merit-based, and stateless force for good.

---

## Not convinced a token is required?

Tokens so far are useless because they're all issued by legal entities like companies and foundations. These entities could easily accomplish their goals without tokens.

However, when there is no entity, as in Bisq's case, things change. New tools are needed to collect revenue and make policy. Where can revenue be collected if there is no central wallet? Who determines policy if there is no leadership team?

---

## Want to learn more?

**Introduction to the Bisq DAO - Doc**

Plain-language description of the DAO and BSQ token, and how it enables decentralized funding and decision-making for the Bisq Network.

**Bisq DAO in Brief - Videos**

Short video series on what the Bisq DAO is, what it accomplishes, and why it's needed.

</details>


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