[bisq-network/bisq] Update strings to reflect bisq is exchange network (#3681)

[Steve Jain]

I'm not sure where/how "the exchange" wording originated, but like I said in [this comment](https://github.com/bisq-network/bisq-website/pull/280#issue-336867176), it's pretentious and unusual.

Debian - _a_ free operating system (OS) for your computer ([link](https://www.debian.org/))
Qubes -  _a_ reasonably secure operating system ([link](https://www.qubes-os.org/))
Bitcoin - _an_ experimental digital currency ([link](https://github.com/bitcoin/bitcoin))

I'll wait to merge the website changes until this gets more consensus since it's a relatively meaningful change (i.e., definition of the project).

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