[bisq-network/roles] Analytics Administrator (#91)

[FKrauss]

Analytics Report - Q4 recap & Jan
====

Looking at the website, not a lot happens. The traffic is very stable and the conversion rates hover around the same 15% value. Interesting to note that US/non-US there is a diff in conversion rates: US is consistently higher than non-US

![image](https://user-images.githubusercontent.com/4820683/74039293-df2cea80-49c1-11ea-92d7-43ec82b2cabf.png)




Activities
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* labeling and adding importnat events, such as releases, podcast appearances, downtime, etc
* regular analysis to look for trends

Points to note
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* **[Bounce rate](https://piwik.pro/glossary/bounce-rate/)** - Bounce in our website is pretty high, 50% of people who land on the front page, end their visit right there without any action (downloads included). 
![image](https://user-images.githubusercontent.com/4820683/74040209-8b230580-49c3-11ea-9749-f2d613085a40.png)

 With that in mind I wrote a proposal on how we can try to improve that. [See here](https://github.com/bisq-network/growth/issues/182)
* **US/non-US** -> I decided to break these down as the volume is 50/50 like this and, having the US in any other analysis will lead to always looking at the US as a whole, because it dwarfs any other variance. With that in mind, looking at the non-US cohort we have Germany and the UK leading the charts in visits which leads me to think that we could offer some more convenient payment methods for these tow European countries. **N26** could be a good candidate as its main market is Germany and seems to be as big as Revolut in overall users [see here](https://n26.com/en-eu/blog/5-million-announcement).
* we had a minor incident where the Matomo server was down on the 2nd of Feb (you can notice in the graph)
![image](https://user-images.githubusercontent.com/4820683/74039801-c5d86e00-49c2-11ea-9a70-9539444889eb.png)


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