[bisq-network/growth] Create personas for users across markets (#202)

m52go notifications at github.com
Wed Oct 28 20:31:45 UTC 2020


In order to properly carry out any kind of campaign, we need to know who we want to reach.

So far we've been focusing on the typical bitcoin HODLer looking to stack sats and/or sell some bitcoin as needed to pay expenses. This type of persona is listed in the current [Growth Handbook](https://cryptpad.fr/pad/#/2/pad/view/3Zp0c6z0P4gCUw3n0IzNYjXJT3C+Egbajtz2U7rGzC0/).

But there are likely a number of other users who could be 'targeted' (for lack of a better term).

If you know of another type of Bisq user (ideally you _are_ this type of Bisq user), we could use a detailed profile of who that user is, what they're looking for, why they use Bisq, etc. See the user persona section in the [Handbook](https://cryptpad.fr/pad/#/2/pad/view/3Zp0c6z0P4gCUw3n0IzNYjXJT3C+Egbajtz2U7rGzC0/) for example(s).

The persona should be detailed *and* common (i.e., there should be a lot of users who fit the description). Of course this isn't possible to prove, but should be clear intuitively (e.g., Monero trader, BTCPayServer merchant, etc).

It's possible that user personas serving similar functions in different regions would make sense, if their profiles are different enough (especially if items like preferred channels and brands/influencers differ).

**Please specify the persona you'd like to add to be eligible for claiming the bounty.**

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