[bisq-network/proposals] Monero Bisq User Research Project (Issue #349)

[UX-P]

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As discussed with @pazza83  in my previous proposal  #344 , I am interested in applying the User Researcher role to a project based on Monero Bisq users. Learning about the Monero users aims to gain insight on the primary Monero issues/pain points and identify common topics to provide solutions that will satisfy current Monero users, attract new users and grow the Monero Bisq community.

Some focus areas that will be explored are: Resolution methods, P2P communication, user trading journey, the main trading features and understanding core Bisq issues according to Monero users.

To achieve this I will connect with Bisq users and those who use competitor sites by generating anonymous surveys, proposing one on one 30 minutes user interviews, joining and participating in Monero community chats on centralised and decentralised social media platforms, as well as creating discussion points on a variety of Monero communication channels. 
Of course all the above methods will be executed with user privacy and security at the highest of priorities.

Here are a few questions I will be helping to answer:

- General enquiries on the Monero user’s experience 

- What do Monero users find the most challenging part of the trading process?

- What are the most used and liked features for Monero users?

- What are the least used or dislike features for Monero users? 

- Is there anything missing from this app that the user expects, perhaps from using other trading platforms?


**Objectives**

- Communicate with Monero users to better understand the user’s experience during their time on Bisq, including the obstacles they encounter leading up to the point of trade. 

- Use generative research techniques to gain knowledge in the challenges and needs Monero users face while navigating the site.

- Exhaust all research techniques to pinpoint Moneros main talking points

- Analyse research to provide possible solutions for main Monero issues to encourage user growth, loyalty and usability efficiency. 

- Provide Monero users with a comfortable space to give feedback and suggestions. 

**Design Focus**

These are the main usability design points this research will help stakeholders to consider:

- Utility: Is the content or functionality useful to intended users?

- Efficiency: How easy is it for users to accomplish basic tasks the first time they encounter the design?

- How many errors do the users make, how severe are these errors and how easily do they recover from these errors?

- Satisfaction: How pleasant is it to use the design?

**Research Methods**

- Affinity mapping - identifying and grouping the most common discussion points to define clear solutions. 

- User interviews- one on one discussions with Monero users to have a deeper understanding of the way Bisq is used by this particular user group.

- Analytical report on user research findings

- Heuristics report - Using Nielsen's Heuristics to identify specific usability issues that have a potential effect on Monero users.

- Competitive analysis- UX analysis on approximately two Monero trading sites. 

- Surveys- online surveys asking questions tailored to Monero users.

- Social Media- Discussions based on the main topics, usability features and issues of Monero users. 

This research will help to highlight any current user problems that require improvement concerning the Monero user’s journey, while encouraging new ideas and opportunities for Bisq.

**Timeline**

It will take approximately 4 weeks to gather sufficient qualitative research, analysis findings and construct user reports to effectively achieve the initial objectives and derive a list of suitable solutions.

Please feel free to ask any questions or raise anything  I have not considered and you would like to add. I look forward to your feedback!

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https://github.com/bisq-network/proposals/issues/349
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