[bisq-network/growth] conducting offline bisq demo events to acquire new users (Issue #257)

[VlVEK]

## Learning Goal/Objective

- bisq is a complex software for new users who don't self custody & haven't used bitcoin on-chain before but familiar with CEX's
- the first trade on bisq is the most difficult part for new users considering how we are programmed to handle money - making a security deposit, counterparty risk, loss of coins are the key issues to be addressed for new users
- our objective is to make the first trade for a new user risk free using an offline trust from a bisq contributor

## Hypothesis
- conducting offline demo events by a bisq contributor creates the necessary trust for new users to do their first trade
- each event should focus on getting at least 5 people to do minimum 5 trades on bisq at the demo event
- once the first trade is successfully completed on the blockchain the users tend to come back to bisq for repeat trades and also transfer their discovered trust to other people in their community

## Experiment Design
- selecting the right venue, time and the city with potential bisq users - this could be done through polls, past community events in that city, interest of potential users to travel to that city
- the contributor eligible to conduct these events must satisfy the criteria laid in the [this comprehensive handbook](https://cryptpad.fr/pad/#/2/pad/view/3Zp0c6z0P4gCUw3n0IzNYjXJT3C+Egbajtz2U7rGzC0/) for a comprehensive overview of tactics, strategies, and lessons from past efforts:
1. A local person must lead the project
2. The person must already be familiar with self custody of Bitcoin and on-chain transactions
3. The person must be sufficiently compensated for conducting these events and their time 
4. The person must have have done 5-10 *real money* trades on bisq across markets, currency and payment methods
5. Marketing and communication can help solve the coordination problem
- marketing and communication of the event and offering additional learning content about bitcoin apart from bisq
- the event should be either free or ticketed with a very small amount of less than $5 to enforce commitment
- there could be an optional distribution of bisq merchandise at these events

## Resource Estimation and Probability
- conducting these events at a smaller scale of 5-10 people & upto 50 people can be handled by one contributor
- pre-event activity - identifying the venue, marketing the event - social media / word of mouth / others, sending invites, reaching out to prior users who requested such help 
- the event activity - a brief about bisq, conducting a live trade and encouraging users to trade amongst themselves 
- post event activity - obtaining feedback from the users, monitoring growth of trades in the relevant currency market 
- the probability of offline demo events to get new users do their first trade is expected around 80% - 8 out 10 people who attend the event are expected to their first trade on bisq

## Results
> _- What happened?_
> _- Did we succeed or fail?_
> _- What data did we collect?_
> _- Anything unexpected?_
> _- How close have we been to our prediction?_
> _- Why did we see the result that we did?_

## Learnings
> _-What did we learn by running this experiment?_

## Action Items
> _- Another experiment for this goal?_
> _- How do we progress from here on?_


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https://github.com/bisq-network/growth/issues/257
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