[bisq-network/proposals] Bisq 2 Reputation Protocol/ Social User Research (Issue #362)

[UX-P]

Thanks for the feedback @chimp1984 

> One felt like in a dark street in a shady town expecting every minute to get robbed…

I’ll have to explore this a bit more, wish me luck...

> The social trading concept targets mainly new users (not familiar with Bisq).

It’s definitely a good decision to remain niche for this protocol, it helps to simplify the UX process. I say this because It is essential for this particular protocol to be a pleasant experience for a new trader. This is a field that could potentially be brand new for the user and Bisq has a responsibility in guiding them through a simple, well informed, satisfying journey, especially with security being slightly volatile.

> So we cannot expect too much of a trade volume. We need to find the right balance on costs for the DAO (mediators, channel moderators) and revenue (BTC sellers who pay with burned BSQ the fee).

Marketing also plays a key part here, this protocol offers a solution to a real-life problem which makes the concept increasingly valuable and could potentially attract a wider audience.

Considering the target market, here are the type of users I will be predominantly communicating with: 

- Users that have heard of bisq and trying to get started on Bisq, this is typically the keybase user

- Users who have never heard of bisq before and do not have BTC but have had an interest in buying BTC however, have not yet taken the plunge.

- Users who have other cryptocurrency and would like to add BTC to their portfolio and bypass the bisq deposit scheme. These users are less interested or more wary of trading on Bisq 1 and who I labelled as the ‘medium’ or ‘regular’ trader. It could be a learning experience for this type of user and may increase conversion rate, (in this context conversion would be the user going from Bisq 2 and eventually completing a trade on Bisq 1) so it might be worth exploring. 

I will also be initiating talks with Bisq contributors about their current roles to help gain a better insight of the potential responsibilities, rules and improvements that should be considered for the roles required in the reputation protocol.





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