[bisq-network/growth] Create DAO landing page (#99)

[Christoph Atteneder]

Actually I think as well that we should stick to the shorter versions by @m52go. Putting too much information on this landingpage at the top, just stops people from reading until the end IMHO.

What about keeping the short versions by Steve with minor changes based on the suggestions above and add follow-up links below each section?

> > WHY
> Bisq trading is currently decentralized, but Bisq's funding and decision-making is not.
> 
> Suggestion:
> "Why does Bisq need a DAO?
> A decentralized exchange like Bisq requires to be censorship resistance in all aspects. The trade protocol and the P2P network have achieved that to a high degree. The way how contributors are compensated for their work and how decisions are made need to meet that criteria as well to ensure that Bisq can develop its full potential." (probably too long....)
> 

I think we should keep out the DAO term in this section and I'm not sure if we should add already a call to action "Help develop its full potential." at this first section.

> WHAT
The DAO enables Bisq to manage funding and decision-making without the confines of a corporation or other legal entity, keeping Bisq stateless & sovereign.

I also think that we need to at least write out what DAO stands for.

The DAO, a decentralized autonomous organisation, enables Bisq to manage funding and decision-making without the confines of a corporation or other legal entity, keeping Bisq stateless & sovereign.

- What is a DAO?

> > HOW: DECISION-MAKING
> > With no CEO or central leadership team, DAO voting (social consensus) is what directs project strategy.
> > HOW: FUNDING
> > With no financial accounts to hold revenue, the BSQ token is what distributes value from traders to contributors
> 
> Maybe reduce it to one point
> 
> Suggestion:
> "How does the Bisq DAO work?
> At the heart of the Bisq DAO is BSQ - a Bitcoin based colored coin token. The Bitcoin blockchain is used for notarizing meta data which is distributed over the Bisq P2P network. All Bisq applications are nodes in the Bisq DAO network and are validating the consensus rules. New BSQ are created when a contributor gets acceptance from the stakeholders by voting. BSQ is "uncolored" when a user pays trading fees. By that "uncoloring" process the value of each BSQ increases as the total supply gets reduced, thus making each stakeholder more whealty."

I'm not so 100% sure on the headlines, but I think it is easier to digest, having it separated in two blocks. Maybe we can add all this additional information in follow-up links that jump further down the page or on sub-pages.

HOW: DECISION-MAKING
With no CEO or central leadership team, DAO voting (social consensus) is what directs project strategy.
- How does the DAO voting work?

HOW: FUNDING
With no financial accounts to hold revenue, the BSQ token is what distributes value from traders to contributors
- What exactly is the BSQ token?

> > Traders
> > When the DAO is live, you'll be able to pay trading fees with BSQ.
> > by buying BSQ with BTC, you'll be paying Bisq contributors for their work
> > BSQ trading fees are much lower than BTC trading fees
> > you can still pay trading fees with plain BTC if you like
> 
> Suggestion:
> "Traders:
> When the DAO is live, you'll be able to pay trading fees with BSQ.
> 
> * if you pay trading fees in BSQ instead of BTC you get a hefty discount
> * contributors are selling their BSQ on Bisq. By buying BSQ from them, you support the Bisq DAO
> * Trade fees are distributed to all BSQ stakeholders by "uncoloring" BSQ back to BTC - thus all stakeholders will enjoy a value increase of their BSQ. A novel way to distribute revenue.
> * if you are not convinced yet, no worry you can stick with paying the fee in BTC

I also think the first point for traders should be the economic incentive to save money by using BSQ, before we go the support contributors part. From the wording I'm also more for Steve's version. 
Maybe we could put more emphasis on the personal viewpoint:

When the DAO is live, you'll be able to pay trading fees with BSQ.
- Save money by paying your trading fee with BSQ
- Support the continuous development of Bisq by buying BSQ from contributors
- Paying trading fees with BSQ ("uncoloring BSQ back to BTC") increases the value of BSQ for all stakeholders
- You can still pay trading fees with plain BTC if you like

> > > Contributors
> > > When the DAO is live, you'll receive BSQ for your work.
> > > do valuable work, request compensation, receive BSQ
> > > sell BSQ to traders for BTC to get paid
> > > do more work, grow the network, and do it all again!
> > 
> > 
> > Suggestion:
> > "Contributors:
> > When the DAO is live, you'll earn BSQ for your work.
> > 
> > * do valuable work, request compensation in BSQ, sell BSQ to traders
> > * vote on compensation requests of other contributors
> > * enjoy the most permissionless, non hierarchical and global way of working together for the alternative we want to see in the world"
> 
> > Suggestion:
> > "Contributors:
> > 
> > * do valuable work, request compensation in BSQ, sell BSQ to traders
> > * vote on compensation requests of other contributors
> > * enjoy the most permissionless, non hierarchical and global way of working together for the alternative we want to see in the world"
> 
> I would merge the 2:
> Contributors:
> 
> * When the DAO is live, you'll earn BSQ for your work. (I like the receive word replaced by earn!)
> * do valuable work, request compensation, receive BSQ
> * vote on compensation requests of other contributors
> * sell BSQ to traders for BTC to get paid
> * do more work, grow the network, and do it all again!

I also like the term earn more. 

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